BACKTOBACK was founded with a light hearted spirit and a lofty objective: to manufacture high-quality clothing to ravers with minimal impact on the environment, while leading the way for change in the fashion industry.
Every idea starts with a problem. Ours was simple: ravers need their own clothing brand. Why aren’t we creating something for our culture that mirrors the scenes beloved values? Through endless chats in smoking areas and after-parties, we put the idea to work and started screen printing graphic heavy organic t-shirts.
By avoiding traditional supply chains, manufacturing in low quantities, and engaging with customers directly, we were able to provide higher-quality, rave-ready clothing that is made to last longer.
We believe that everyone has the right to wear sustainable clothing. That’s why we introduced the online tier structure which allows our most loyal customers to cop the early-bird, leaving them with a wavy t-shirt and money in their pocket for the rave.