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BACKTOBACK was founded by Bradley Smith and Athena Periclis. Both from London have always been captivated by electronic dance music. The pair shared obsession with the arts surrounding the scene and soon found themselves dropping rave flyer inspired prints to their community in London, which grew organically into a partnership.
Before they knew it, the demand started growing, and a ravers go-to brand was born. Today, BACKTOBACK is one of few sustainable and ethical, couple-owned streetwear brands. The brand is named after a term for “coming together to create something new” - a nod to the founders’ day-to-day collaboration.