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ABOUT US

BACKTOBACK was founded by Bradley Smith and Athena Periclis. Both from London, they have always been captivated by electronic dance music. The pair shared an obsession with the music, arts and clothing surrounding the scene and soon found themselves dropping flyer inspired prints to their community in London and Nottingham, which grew naturally into a relationship.

Before they knew it, the demand started growing, and a ravers go-to brand was born. Today, BACKTOBACK is one of few sustainable and ethical, couple-owned streetwear brands. The brand is named after a term for “coming together to create something new” - a nod to the founders’ ongoing collaboration.