The BACKTOBACK x NHS collaboration was our most exciting project of the year.
As a London based streetwear brand we wanted our first collaboration to really mean something to our local community. When COVID-19 hit the nation we thought what better way to use our platform to give something back to the NHS to thank them for their continued bravery and dedication.
After speaking with staff at North Middlesex University Hospital in London and Princess Royal Hospital in Kent we found that the profits raised from the collaboration would go towards new kitchen appliances and garden furniture to make their time at work that little bit more comfortable.
For the logo, we wanted to communicate a sense of unity so we incorporated the words 'NATIONAL HEALTH SERVICE' inside our yin-yang inspired logo and screen printed in the trusted NHS blue. We launched the limited supply collection of organic cotton t-shirts and have nearly sold out!
You can still purchase BACKTOBACK x NHS t-shirts here.
This was a small gesture to show our appreciation and we can't thank our customers enough for your support.