The Spring 20 collection stands for a new beginning for us and for 2020 from a social viewpoint. 2020 is an important year, we all need to start thinking our actions in everyday life and what effects this is having on the planet.
Our shift in logo represents the concept of dualism in the yin yang symbol, one that is very powerful in ancient Chinese philosophy. It presents the idea that contrary forces may actually complement each other. That's what we do at BACKTOBACK, collaborate elements from all different corners of the world together to create a relevant brand that makes a difference.
We hope you love the collection as much as we do!