SUMMER 18: EXPRESS COLLECTION

For this collection we looked back at tabloid headlines from the 90s, and how ravers were criticised and branded as ‘evil barons’ and ‘trip to hell’ devils. These stories ended up multiplying the rave scene instead of putting youth off, however they did stigmatised the word 'rave'.


We wanted to showcase these headlines in a range of lighthearted and visually stimulating graphics, as a way of saying no to being pigeonholed and yes to expressing what you love and believe in.



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BACKTOBACK is an independent London based fashion label designing menswear, womenswear and accessory collections featuring sustainable materials and bold graphic prints.

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Proud supporters of the Fair Wear Foundation who improve labour conditions for garment workers. Together with their partners, the foundation take practical steps to find a better, fairer way to make clothes.

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