WORLD RAINFOREST DAY: Take a breath, thank the rainforest

What is World Rainforest Day?

Growing up inspired by nature, we decided to build a clothing brand which put the environment before profits. For us, everything seems a little bit better in the elements and the perfect place to escape reality from our everyday office lives. There's something special about running, cycling and raving in the middle of nature.

To celebrate World Rainforest Day, we felt it was our duty to explore what's really going on, and share simple, yet powerful, actions you can take to make a positive impact to protecting rainforests.

What is World Rainforest Day?

World Rainforest Day (WFD) celebrates our precious natural resource and encourages action to preserve it. Your efforts, together with the actions of others, will have a positive impact on rainforests and the climate worldwide.

Why is it important?

We depend on the Amazon rainforest alone for 20% of the oxygen we breathe and the freshwater we drink.  The rainforest absorbs our carbon dioxide, stabilise climate patterns, and are home to half the world’s plant and animal species. Despite it's importance, every minute, we lose 40 football fields of rainforests, which threatens our biodiversity and imperils our planet’s health.

Deforestation causes 15% of global carbon dioxide emissions that accelerate climate change—more than from all cars in the U.S. and China combined.

Natural climate solutions like protecting and restoring forests, could help reverse global emissions by a third.

When did the program start, and why?

WFD first started on June 22nd, 2017 as a collaborative effort to raise awareness and encourage action to protect the world’s rainforests.

Why should I eat less meat and more plants?

FACT: The less meat you eat, the more lightly you tread on the planet. Approximately 2.71 million hectares of tropical rainforest are destroyed every year in Latin America, particularly in Brazil, to convert forest to ranch land. Between 2000 to 2005, beef production accounted for 65-70 percent of all deforestation in the Amazon.

What's wrong with cows?

Much of the rainforest is being converted to soybean plantations, which goes to feeding the cattle population. These processes emit a significant amount of CO2 with the once-forested region losing its capacity to act as a carbon sink. Even worse, cattle release large amounts of methane, a greenhouse gas 30 times more powerful than carbon dioxide, into the atmosphere.

How can I shop more responsibly and protect the rainforest?

Palm Oil

The number of palm oil plantations in Southeast Asia has doubled in the last 10 years to meet growing global demand. Slash-and-burn production causes widespread wildfires, which threatens biodiversity by destroying habitats of key species such as orangutans, tigers, rhinoceros, and elephants. Palm oil is difficult to avoid entirely, but you can address this problem by shopping smart. When possible, look for products with the Roundtable on Sustainable Palm Oil (RSPO) or Green Palm logo.

Rainforest Alliance Certification

One of the best ways to know whether your consumption is environmentally and economically sustainable is by purchasing products with, a little green frog logo. Coffee, tea, fruit, and paper are among the most common products to be certified.

Fair Trade Certified

These products are sustainably sourced and return a fair portion of the profits to the growers. Check out these lists of Fair Trade coffee and chocolate brand

Sustainable Clothing

Approximately 150 million trees are logged and turned into cellulosic fabric each year for the production of viscose and rayon clothing. Using alternative such as Organic Cotton or Recycled Polyester are great ways to reduce your individual impact.

Sustainable logos

So, what can I do to reduce my Carbon Footprint? a

If you are not flying anytime soon, simple actions such as walking or cycling to work can make a big impact. Let your friends and family know what you’re doing to protect rainforests and encourage them to do the same. Together we can create positive impact on rainforests for years to come.

Learn more about World Rainforest Day:



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