We are a brand built on sustainable values and believe that everyone needs to do their part to protect the planet. As the fashion industry continues to grow, so does the strain it puts on the environment and garment workers. The industry has to change, and someone has to take the lead.
MORE DANCING LESS FOOTPRINT
The fashion industry contributes to around 10% of global greenhouse gas due to its long supply chains and energy intensive production. We pride ourselves on reducing our carbon emissions which is why all clothing is printed and embroidered in the same factory within the UK.
Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton and is super breathable, perfect for those sweaty rave conditions. Its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry.
We use recycled polyester to make our jackets and as a complement (up to 15%) to organic cotton in some of our sweatshirts. One jacket enables the recycling of between 7 and 8 PET plastic bottles. And to ensure that our sweatshirts are nice and soft against your skin, it is never in direct contact with the polyester, which is sandwiched between two layers of organic cotton.
We have recently introduced our zero-plastic packaging policy. Replacing our old packaging with a biodegradable alternative that is made from 100% compostable materials such as corn starch & PBAT. When you are finished using your compost bag, make sure to put it in with your food scraps or garden waste and it will break down within approximately 90 days in a non-toxic process.
Since starting the brand we have made sure our garments respect the people who make them. We are in partnership with the Fair Wear Foundation, an international organisation that audit our suppliers every three months against the following pillars; legal contract, freedom of association, no child labour, no discrimination, safe conditions, employment freely chosen, reasonable working hours and a living wage.